The first stop of the packed schedule for Nadia Duran during her April 2018 trip was as keynote speaker at the Karen Tran masterclass called “The Floral Experience”, which took place in Sorrento, Italy.
The three day event, filled with floral designers from around the world who wanted to sharpen their skills at a ticketed event in the most beautiful setting possible - at the world famous Grand Hotel Excelsior Vittoria in Sorrento - meant that learning wad done in the prettiest way possible, with Nadia adding her infectious, engaging brand of learning to the very receptive audience.
Nadia spoke about all the important elements of being an event producer: sales, marketing, operations, business management, and finances.
As any business owner knows, the ‘back end’ of business is crucial to get right in order for a business to be successful, and Nadia spoke confidently about sales and how to drive leads; how to make marketing work for an events business; the mechanics of operations; the art of business management including managing a team; and the all important element of budgeting both for your own business, and for brides and corporates.
Over the next two days at the Sorrento event Nadia was available for conversations and questions about the content she expertly delivered, and eager ‘students’ took Nadia up on the generous offer.
By the end of the three days, all in the room knew all there was to know about managing all the elements of a successful event styling business.
The event was photographed by @detitophotography - and photos here are of Nadia in action, speaking at the event.
The event also saw the expertise of @biancobouquetweddings and @gettingmarriedinitaly imparted to attendees - and it was these respected experts who organised the whole event in Sorrento.
On the final night of the masterclass, a beautifully styled gala dinner took place, where Nadia attended in a spectacular Diane Lewis Couture gown.
The enthusiasm of the attendees and their feedback to Nadia that her original content was of huge benefit ensured it was also a career highlight for Nadia.